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Posts Tagged ‘Shopper journey’

How fast-moving do you want your FMCG?

Starbucks vs Coke – This image first appeared online several weeks ago now, but Zeitgeist loves it so much that we wanted to post it too.

A great, highly-targeted ad that recognises the importance of context and attempts to address and question just what it is the shopper is looking for, sheer convenience and brevity, or a slightly more indulgent experience, which involves queueing. Inspired.