Awesome Activation: Unicef’s Dirty Water vending machine

A simple idea, well-executed, playing on a subject matter that people are very aware of but have never had to engage with. For most people in central Manhattan, access to clean drinking water is rarely an issue. Most people dining at even the finest restauarants choose tap water because it’s supposed to be that good in NYC (it’s apparently the reason the city has such great bagels). What do you think of Unicef’s work here? Most of the people Zeitgeist has shown it to have commented on the intellectually stimulating comments by the two girls at the very end of the video. Found on Adverblog.