Super Safe Super Bowl
The Super Bowl, an annual orgy of excess for those seeking to tubthump their products on television, where a 30-second spot can cost up to $4m, is taking an increasingly holistic approach to promotion, using social media to make for a more integrated offering. In the end it was Twitter that came to the fore during this year’s event, when a power cut during the game created a captive audience for savvy brands (such as Oreo) to take advantage of.
It was interesting yesterday to hear the talking heads of CNBC reviewing the success of the advertisements that played during the game (click the headline image for a link to the discussion). Zeitgeist’s thoughts were provoked particularly on the question of whether the risk of outrage from social media backlashes was now so great that advertisers were becoming far more risk-averse than in the past, preferring instead to tug at heartstrings with ads like Budweiser’s, below, which was admittedly Zeitgeist’s favourite.
Welcome to Zeitgeist and Stuff
- My pet peeve is when people dress up tactical executions as "strategies". No. 2 hours ago
- Jim G already hard at work variety.com/2017/biz/news/… Potential for China film partners to invest in *every* Paramount film for next 3 years 23 hours ago
- The Sage of Omaha, back in 1991, on media companies as franchise versus business. @IndieFilmAndTV @penelopejones… twitter.com/i/web/status/8… 23 hours ago
- Fox News hit by a lawsuit claiming “abhorrent, intolerable, unlawful and hostile racial discrimination.” variety.com/2017/tv/news/f… Yeesh 1 day ago
- RT @THR: Exclusive: Jeff Goldblum joins '#JurassicWorld' sequel thr.cm/XISFfM https://t.co/4EFl74CQaP 1 day ago