Home > Uncategorized > Branding Con Edison – Not what you do but why you do it

Branding Con Edison – Not what you do but why you do it

Zeitgeist spotted this van – with virtually no other branding – in New York while there last month. It’s a nice, simple proposition from Con Edison and it speaks of trust, reliance and dependability.  The branding has been around for a while, but the company’s been around for much longer. They’ve got a good legacy and can now leverage it. It goes back to a TED video by Simon Sinek that we’ve brought up before, about people using your services not because of what you do but because of why you do it. It’s a philosophy. And in case you think you don’t know who Con Edison are, you do…

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