Home > Uncategorized > “People don’t buy what you do, they buy why you do it”

“People don’t buy what you do, they buy why you do it”

While the Jubilee weekend drags itself ever onwards into yet another day, and we witness a smaller version of the chaos the impending Olympics will bring, those of you in need of some intellectual stimulation and insight could do worse than to check out this old TEDx video, touching on, in essence, how companies must orient their strategy, and how they should communicate to their customers if they want to be successful at what they do. The talk is given by one Simon Sinek, and is well worth the listen. Enjoy. With thanks to SM for sending this our way.

(UPDATE 4/10/12: Harvard Business Review published an article yesterday online using this talk as a way of getting buy-in from executives for social media, i.e. thinking about the why, not the what.)

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