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Chanel’s Sign of Failure

Chanel Sloane Street London sign fail

Chanel Sloane Street Boutique

There’s not much to say about this really as the picture speaks for itself. Just remember that everything you do, particularly on the front door of the Sloane Street incarnation of your company, reflects on the equity of your brand. Scrawling a misspelled, hastily-written message couldn’t be more offensive to the elegance that Chanel claims to represent. Very poor indeed.

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