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As we celebrate our first anniversary and approach our 150th post, please join us in celebrating our 30,000th hit.
Over the past year, we’ve written on a variety of subjects. Some articles have commented on whole industries or cultural movements, some on incidents of spectacular successes or dismal failures.
We’ve written on the changing face of masculinity, and how men shop in the second decade of the 21st century. We examined why England lost it’s World Cup bid, and what the World Cup meant for the world as a whole, and the businesses that aim to profit from it.
We talked about the future of content; what it means to own something that only exists as a file on a computer, but you still have to pay for, as bookshops and videostores fade to dust and intellectual property rights evolve along an uncertain path.
How social media is used for good, for ill, for Gatorade and for Conan O’Brien.
We’ve ruminated on leadership, on how luxury justifies itself post-recession, and how antique brands like Louis Vuitton attempt to keep themselves fresh, as well as ultra-premium.
We’ve talked about how movie studios win by marketing their product, and how auction houses lost out to the pitfalls of behavioural economics.
We’ve debriefed you on our visit to the UK’s Google HQ, while waxing lyrical on Nintendo as it moves from taking on Sega to taking on Apple. We’ve asked what it means for the future of TV when everyone has Sky+ and a broadband connection. And we’ve looked at several examples of superb brand activation.
Lastly, we’ve tried in vain to present the glory of Roger Federer.
Stick around and have a browse, we’re not going anywhere.
Many congrats on hitting the big 150! Rock on! 😀