Home > Uncategorized > New Skoda ad is one of our favourite things

New Skoda ad is one of our favourite things

One ad Zeitgeist has taken a real liking to over the past couple of days – and purposefully stopped fastforwarding to watch it in the break between Downton Abbey – is this TV spot from Skoda. Not only does it nicely reference a previous product, and vastly successful commercial, it also puts a really humorous spin on it, applying a whole aesthetic and behaviour to a car that, inherently, has none of these particular themes. It’s fun, engaging (in that Zeigeist specifically made an effort to watch it), and irreverant; spot-on for Skoda. The original ad also, according to WARC, proved particularly effective when tested with neuroscience methods; in the case of below, eye-tracking.

WARC eye-tracking Skoda

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