Home > Uncategorized > The tablet to end all tablets: iPad’s product journey

The tablet to end all tablets: iPad’s product journey

As with lots of much-hyped products, the incredible furore that built before the iPad’s release quickly dissipated into overt wretching and other disgusting complaining noises, not helped by the connectivity problems some users are experiencing. Cooler heads seem to be prevailing a little over a week after the US release, and Brand Republic have a very interesting, celebratory yet sober article on what the iPad will mean for both consumer and ad man. Our Ogilvy colleagues over in Asia have more.

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