Tiger burns bright in new Nike spot

Nike’s new spot for Tiger Woods, ahead of his return back to the greens and fairways later today, is an interesting one. It features a monochrome vision of Tiger as he looks into the camera, while in a voiceover his late father questions what the future will bring for him, now the skeletons are out of the proverbial closet. Zeitgeist reported on Tiger’s indiscretions before, and while brands like Accenture have sought to distance themselves, Nike have stood firm. Brand Republic has more. At what point do we distinguish between the athlete or performer, and their personal life? What do you think of the new ad?