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Faciamo qualcosa “Viral” adesso

Zeitgeist is not extremely comfortable with the idea of two football-related posts in a row, however circumstances dictate it must be so. The sport is was riddled with corruption in bella Italia (and elsewhere), but that doesn’t stop the sport from entertaining millions upon millions. Heineken recently hosted a superb activation event, news of which comes courtesy of the great Digital Buzz Blog via a Zeitgeist apparatchik. It’s a cunning and humorous ploy that plays on the odd stereotype or two but is harmless nonetheless, and very enjoyable. Such a tactic would not have been suitable for other brands; Heineken pulls it off nicely.

UPDATE: Another Ogilvy blog has also written about this.

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