Print continues to lose its SOV
BBC News reported yesterday that a majority of Americans now get their news online rather than through a newspaper. Over 40% of those under 50 years of age get their news predominantly from their mobile device.
While print publications (such as Conde Nast) await their possible saviour in the form of the iPad, they continue to innovate. The FT believes it will earn more through content revenue than print advertising this year and The New York Times will soon appear on displays in cafes. Advertising and promotions will be supported by bluetooth technology that will send out all manner of coupons for cheap things, like New York Times stock.