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Sponsored WSJ tears down paywall for 24 hours
In previous articles, Zeitgeist have made reference to quantifying the value of content, especially when things are – ostensibly – “free”. The Wall Street Journal recently removed their paywall for the day, in lieu of Honda sponsoring the site and providing free access to all for a 24-hour period. The headline “Prius recall – brought to you by Honda” must make the schadenfreunde all the sweeter.
An interesting move. It encourages sampling and lowers barriers to entry for users not already signed up to the site; yet those already subscribed to the paper might have felt cheated for paying for content that for a time – albeit a brief one – was free for all. PSFK has more.
Categories: Uncategorized
Activation, Advertising, Free, Honda, Newspapers, paywall, PSFK, Sponsorship, WSJ
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May 14, 2010 at 8:02 amI paid to read the news today, oh boy! « zeitgeist and stuff
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June 15, 2012 at 4:37 pmThe New Yorker in a digital state of mind « zeitgeist and stuff