Home > Uncategorized > Pucci’s eCRM Fail

Pucci’s eCRM Fail

Pucci print ad shoes

In the world of luxury, discretion is paramount. Not only should there be a sense of exclusivity about a brand and its wares, but the customer’s relationship with the brand should be personal and – given their probable high net worth – confidential. Which is why fashion label Emilio Pucci, whose signature designer Matthew Williamson left last year, has unfortunately failed so epically with the email it sent out to its Sloane Street of London customers last week.

The eCRM emails that the fashion label sends out are never particularly well-designed, relying on quite brief text with simple fonts. The invitation to a trunk show was first sent listing a date that had already passed. It was then sent again, this time with the correct date, but with every single one of Pucci’s Sloane Street customers clearly CC’d on the email for all to see, well over 500 customers. The message contains contact details of those high up in the worlds of law, finance, music, film and fashion. The risks to privacy violations here (as well as this evidently being illegal), are obvious. A data collector’s dream, to suddenly be in possession of the addresses for such a sought-after group of people. For the person that sent out the email however, it’s a nightmare.

About these ads
  1. No comments yet.
  1. November 8, 2010 at 1:48 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 67 other followers

%d bloggers like this: